Following a fantastic event for Ingram Micro based around the Symantec release of BE 2014, Symantec wanted to get their message out there, and after seeing firsthand the impact made with Ingram Micro, Dock Gate Events were commissioned to roll out an agreed programme to their top reseller SOFTCAT. To address the brief we modified some activities. The Selfie board was made more prominent, and we provided a “roadshow” style service. Moving the events around the country to engage the regional sales and support personnel. At each event we provided snack bags for each person. We used cute hessian bags, which were branded up and filled with goodies for everyone. In total we delivered the experience to four locations, Manchester, Central London, Marlow and Bristol, engaging over 550 people.
The feedback was excellent; Symantec really felt they got the message across to the people that mattered.